Sijthoff Media
iBestuur event, with KPMG
An event with KPMG had stalled twice, stuck under twenty sign-ups. We ran a niche C-suite campaign to 1,460 leaders at organisations over 500 staff, names like Heineken and Shell.
Your Go-To-Market partner
Cold outbound, LinkedIn growth and the go-to-market systems behind them, built and run as one engine for revenue teams, from fast-growing startups to the enterprise.
We book meetings and get replies with the right decision‑makers, whoever your buyer is, from founders and department heads to the C‑suite of large enterprises.
Trusted by ambitious B2B teams across SaaS, agencies and professional services
01Pipeline
Leads move through the customer journey: awareness, education, selection, closed won. Most fall away, some go quiet and come back, and the best become qualified pipeline. We build and run the acquisition engine. You close.
02Signals
AI-driven execution, human curation. We watch the signals that mean a company is ready, and reach them in the window that matters.
Right account, right person, right moment.
03Use cases
What we built for teams from startup to enterprise, and the pipeline it added. We get replies from the hardest rooms to reach.
Senior stakeholders at enterprise accounts such asHeineken · ASML · Booking.com · KLM · ING · ABN AMRO · Nikon · Philips · Adyen · Rabobank
04Who it is for
You need pipeline now, but a full SDR team is too early. We are your outbound engine, built and run for you.
You have product-market fit and want more qualified meetings, without the hiring, tooling and deliverability overhead.
Your buyers are identifiable: founders, HR, revenue, IT, at companies you can list. Sharp targeting is our edge.
From first pipeline to campaigns reaching senior stakeholders at the largest organisations. We scale the motion to you.
05Why ColdComplex
We move fast. Warmed infrastructure and ready playbooks mean your outbound launches in weeks, not quarters, so pipeline starts building early.
Targeting is everything. We build and score your account list with our own tech stack, so outreach reaches the right companies and the right people, not a generic blast.
We send from our own warmed domains and infrastructure, with deliverability monitored continuously, so your messages land in the inbox and your primary domain stays safe.
Everything is measured and documented. Replies land qualified in your CRM and pipeline builds in a dashboard you own, so you always see what is working.
06Services
Outbound email, LinkedIn and GTM engineering add qualified pipeline and revenue. A tool audit cuts what you overspend on your stack. Measured, documented, and yours to keep.
Personalized, deliverability-tuned cold email from our own warmed infrastructure. Replies land qualified in your CRM.
Profile, content and outreach in one weekly rhythm, optimized and automated so the right accounts see you.
The system underneath your commercial engine. CRM, pipelines, dashboards and automation, handed to your team.
07How we work
Every engagement starts as a four-month pilot: we build, launch, scale, then decide together what comes next.
Domains, warmup, ICP and target list, messaging. Your sending system is set up properly.
The first campaign goes live and the first qualified replies start landing in your CRM.
Volume grows and we optimize every week. Meetings book and pipeline builds.
We review the pipeline added together and make the call. The path forward forks from here.
The numbers are there. We move into a six-month partnership and scale what works, across more segments and channels.
We migrate every account and document a full playbook, then train your team. You run it in-house. Handover fee on request.
We stay on as a light monthly advisor. You run the engine day to day, we keep the strategy and setup sharp.
Not a fit? We part ways with a clean cutover. You keep a copy of the lead list.
08Software
We set it up properly, document it, and hand it over. You keep every account and every workflow.
09Resources
No call required. Run the calculator, or give us an email and we send something real.
A simple model, not a promise. Volume depends entirely on your market and offer, and tailored outreach lifts it. Put in your own numbers. We book the meetings; the deals are yours to close.
Give us one prospect, a name and their company, and we return them fully enriched: verified work email, direct phone and LinkedIn.
Enrich a prospect → Free auditWe test your domain, sender reputation and authentication, then send a concrete report with the fixes.
Run my email audit → Free sampleTell us who you sell to and we send twenty real, enriched prospects from your market. Judge the list yourself, before you commit to anything.
Get my sample prospects →FAQ
The first four weeks are build weeks: domains, warmup, targeting and copy. First replies usually land in week three to five, and volume grows from there.
Yes, for targeted, relevant B2B outreach with a clear opt-out. We use verified business data and clean unsubscribe flows.
No. We use separate look-alike sending domains, warmed up carefully. Your main domain and reputation are never at risk.
Half a day for the kick-off session and input on your audience. CRM access is optional, depending on the scope and what you want. We build and manage the rest.
It depends on scope. Every business is different and needs a different approach, so we tailor the scope and price to you, usually as a 4-month pilot collaboration. Most pilots run between €2,000 and €5,000 per month. The working session ends with a fixed proposal, no hourly billing.
Go-to-market, or GTM, is simply how a company sells: who you target, the channels you reach them through, the message, and the systems that tie it together. When we say we run your GTM, we mean we build and operate that whole selling engine, not just send a few emails.
Revenue operations, or RevOps, is the plumbing behind sales and marketing: the CRM, the data, the routing and the reporting. It makes sure every lead is tracked, every reply lands in the right place, and you can see what is working. We set this up so your pipeline is measurable, not a black box.
Your ideal customer profile, or ICP, is a clear description of the companies and people most likely to buy: their industry, size, role and the signals that show they are ready. We build the target list from your ICP, so outreach goes to the right accounts, not to everyone.
Inbound is when buyers come to you, through your website, content or ads. Outbound is when you reach out first, to the specific accounts you want. We run outbound, cold email and LinkedIn, so you are not waiting for the right buyer to find you.
Deliverability is whether your emails actually reach the inbox instead of the spam folder. It depends on warmed domains, clean lists and sensible sending habits. We manage all of it, on separate look-alike domains, so your main domain and reputation stay safe.
Yes. We work just as well with a tight list of named accounts as with a broad market. If you have fifty dream companies, we map the right people inside each one and run a precise, high-touch campaign. Small and specific is often where outbound performs best.
Yes. A small or niche market is an advantage, not a limit. We map and track every account and every persona in your space, so we can run a hyper-personalised approach to each one, with research and messaging built for that exact buyer. The narrower the focus, the sharper the outreach.
Start with a half-day working session. You walk out with a blueprint, a measurement plan and quick wins, whatever you decide next.
Contact
Tell us about your pipeline and what you want to fix. The team reads every request and gets back to you within eight hours.